Friday, December 16, 2011
iMemoryfilms Wedding Planning Post: Florist 101
iMemoryfilms Wedding Planning 101: Great Flowers!
by Neal Acito
iMemoryfilms wedding planning blog passes on some great ideas from former florist Neal Acito.
1) Wedding Florists: They’re Busy
From Thanksgiving to Mother’s Day can be a tough time. Florists jump from holiday to holiday and things are intense during those periods. They don’t see their families. Some of them forget to bathe. Now, you may have to meet with a florist during that period. If you do, be gentle with them. One more suggestion; Don’t call on February 13th to talk about your bouquet.
2) Supply a Picture of the Gown
Having pictures of the wedding gown can be extremely helpful. Florists are visual people. They need to SEE what it is that you’re talking about. Think about it, if they were good with words, they’d be teaching Junior High School English. Pictures of the gown, as well as of any flowers you like, will help.
3) Flowers are Seasonal
You can’t always get what you want. Hydrangea is plentiful in late summer but, if you want hydrangea in January, it’s going to cost you.
4) Swatches!
Plum isn’t lavender. Pink can be hot pink or pastel pink. Even white can be eggshell, Navajo, or slate. Having swatches from the dresses is going to save you a lot of heartache. I don’t mean just the bridesmaids either. People always forget about the moms and grandmothers.
5) A Question of Expertise
Tulips are beautiful. But, in July, they are going to blow open from the heat and look terrible. If you touch a gardenia, the oil from your skin is going to turn the flower brown. You need to trust that the florist is going to know these things. They’re not trying to spoil your fun. They simply know what works and what doesn’t.
6) Where to Save
Years from now, nobody is going to remember the centerpieces. However, everyone is going to have pictures of you and the bridal bouquet. If you’re on a tight budget, cut down the centerpieces.
7) Have Everything Ready Beforehand
Where is the wedding? Where is the reception? Who is attending? What is the date? These are very simple questions and it would amaze you to know how many people don’t know the answers. Florists are always happy to help you with ideas. However, when it comes time to book the florist, you should have all your ducks in a row.
8) Review the Order
You should get a copy of the wedding order. Review it. Make sure it’s correct. You may have TALKED about rose
petals for the flower girl, but if it’s not on the ORDER, you aren’t getting it. Follow up a few weeks before the wedding as well.
9) iMemoryfilms suggests: Test Drive
If you’re not familiar with the area, order something small. Pretend to be an average customer and order an arrangement. It’ll give you a good idea of what it’s like to deal with the florist. You wouldn’t buy a car without a test drive, would you?
And finally,
10) Your Attitude
Snobby customers get nothing. Nice customers get everything. Money has nothing to do with it. Flashing a lot of cash will not be impressive. Florists love people who appreciate their work. Being nice will go a long way, and acting snobby will not. If you want to bring floral magic into your most important day, be nice.
That’s about it. Just remember that you can get most of what you want by being organized, flexible, and nice. For the most part, florists aren’t out to get your money. They can probably make a lot more money doing something else. They do it because they love it. Find a florist who loves their work and you’ve struck gold.
by Neal Acito
www.imemoryfilms.com
818.760.9490
info@imemoryfilms.com
For more great wedding planning ideas, info, and tips, please visit us at, www.imemoryfilms.wordpress.com, or our website at, www.imemoryfilms.com
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